Click here for a dictionary definition of IMC! There has been a movement from traditional media to new media. IMC comes in at this point, as a way for companies to ensure that their marketing campaigns are Coherent, Consistent, Continuous and Complementary.
On May 8, Coca Cola celebrated its th anniversary. Today, Coca Cola is being sold in more than countries, providing beverages including sparkling beverages, juices, juice drinks, ready-to-drink teas and coffees to more than 1.
Total size of the Market According to nexresearch. Pepper Cadbury Schweppes and Danone. Pepsi was able to hold a market share of Imc differences of coca cola had a loss of market share, as it dropped from 9. There is a tough competitor in the form of Pepsi, but utilization of the right marketing strategies can support coke in maintaining and strengthening its position in the market.
Target Markets for Coke Coca-Cola has used the mass marketing approach to advertise its product. Therefore the target market for its products such as coke consists of people belonging to different age groups, gender, and socioeconomic position, ethnic and cultural background.
Since coke is being sold in more than countries across the world, its target market is quite diverse. Demographic data As far as the demographic variables are concerned, people of different age groups are being targeted, ranging from children to people in late adulthood.
Still, Coke tends to be quite popular among the youth, both males and females. Children as young as 13 years of age have a preference for coke as a soft drink. Teenagers regard it as a symbol of fun and entertainment. The market segment consisting of older people regards it as a refreshing drink.
Regardless of the age, coke is equally popular among every age group. People belonging to different occupations and income groups also constitute the target market for coke regardless of their socioeconomic position. People with diverse educational backgrounds are also a part of market segment.
Geographic data Since coke is sold in more than countries in the world, its target market belongs to different countries having diverse religion, culture and social standards.
The marketing of coke focuses on providing the consumers with a feeling that by purchasing coke, they are affiliating themselves with a unifying element. Coke focuses on the changes in trends of the lifestyle of its target population. Recently, people have shown a rising concern about the issues of obesity and health and fitness.
Coke has acknowledged the changing attitude of people towards their health and increasing concern for their fitness and physical well being. Coke has responded to this change by introducing diet coke, and coca cola zero with the image of providing sugar free and zero calorie soft drinks to the masses.
The psychographic factors provide the necessary information to Coca Cola, on the basis of which it can develop or modify its marketing strategy. Psychographic factors helps coke in compiling and evaluating the needs and changing trends in the global market.
Concern about obesity is not only limited to one particular country, but is a widespread issue. People belonging to different cultural backgrounds and age groups have positively responded to the introduction of diet coke and coca cola zero. According to the coca-colacompany.
Currently, it is available in countries. Marketing Communications Tools Marketing for a product can be done by using a variety of tools as outlined by Shimp Coke heavily relies on the marketing communication tools of media advertising and place advertising.
It also uses other marketing communication tools to maintain a competitive position in the global market. Media Advertising Coca cola relies heavily on advertising through T. V as it enables it to capture the mass audience effectively.
After very few months a new commercial is launched with an attention grabbing slogan. Its advertisements are designed to address the different socio cultural and ethnic backgrounds.
For example the advertisement of coke being shown in India will reflect their culture, and an advertisement being shown in UK will reflect their norms and values.
The advertisement on http: The ad on http: Along with that they also launch new advertisements for the special occasions such as Christmas. This ad shows people from different income groups celebrating Christmas, and how coke is an essential part of their celebration.
IMC of Coca Cola 1. The IMC Tools used for Onkar Dhongade (MB) Manoj Bhurat (MB) 1 2. Coca-Cola fights the post-lunch slump in campaign created by the company’s Southeast Asian business unit in Singapore. Local Artists Inspired by New Coke Flavors Four unique artists on opposite sides of the country support launch Coca-Cola California Raspberry and Coca-Cola Georgia Peach. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments. The Coca-Cola Company is headquartered in Atlanta, Georgia, United States. Its stock is listed on the NYSE and is part of DJIA, S&P Index, the Russell Index and the Russell Growth Stock Index. Its current chairman and chief executive is Muhtar Kent.
Coca Cola has also realized that online advertising and the usefulness of social media as a tool for advertising. With the increasing number of users of social media such as facebook, YouTube and twitter, coke has been advertised through this medium as well.A comparison of the relative importance of the Coca Cola IMC components reveals a marketing communications mix which is iconic.
Coca-Cola - IMC Uploaded by Sema Farhoud To create a ‘PERFECT ADVERTISEMENT’, not just the message, but also how well the message is communicated should be well thought of. The Coca-Cola Company’s products consist of beverage concentrates and syrups, with the main product being the finished beverages (Coca-Cola Datamonitor, ).
Coca-Cola’s products can be viewed as both business and consumer products. Ad Malaysia ,Coca Cola BrrrRRrrrrr and the latest in is BukaSemangat TV3 & Coca Cola featuring Tomok and one night only.
In this advertising, Coca . May 09, · imc of coca-cola May 9, May 21, / dthotave Integrated marketing communications (IMC) is an approach to marketing communications that seeks to engage with the customers from every front using different tools and strategies that convey a single and clear message with greater impact to the consumers.
Secondly, Coca-Cola is widely advertised through product placement in movies, where Coca-Cola drink features somewhere during the movie and in order to maximise the efficiency of the product placement, the drink is usually consumed by the leading role during the movie.